Marketing News

NYX Professional Makeup ‘Who Stole Halloween?’ Campaign Offers $10K Reward

Beauty brand asks fans to solve a mystery featuring reality TV stars as fan-favorite characters and DC super-villains.

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By: Lianna Albrizio

Associate Editor

NYX Professional Makeup is launching a new campaign in a collaboration with Warner Bros. Discovery global consumer products, inspired by villains of Warner Bros. live action films and DC’s Super-Villains. The “Who Stole Halloween” campaign stars a diverse cast of reality TV stars including DJ Pauly D of “Jersey Shore” as The Joker; Nene Leakes of “The Real Housewives of Atlanta” as Poison Ivy; Christine Quinn of “Selling Sunset” as Catwoma...

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